There are two main aspects to SEO and search engine optimization. First there is on-page SEO. That refers to optimizing your site on each page to have the right keyword and meta tags that will work to tell the search engines what your site is about and to get our site indexed on the search engines for those particular keywords and phrases that are relevant to your core audience or potential customers.
There is an entire science to doing onpage optimization for web sites. There are many factors like: keyword density for your keyword phrases - which means how often your keywords and phrases appear on your site relative to other words on your page. A higher keyword density is not always best as it could be considered too spammy in the eyes of the search engines. Too low on the keyword density and your site will not rank for the keywords and phrases you desire. You have to have the keyword density just right.
Other factors for onpage optimization include having additional related keywords on your page too. In other words other closely related types of words to the main keywords and phrases will be helpful toward having your content getting indexed for the subject, theme and keywords that you desire.
Other onpage optimization techniques include adjusting positioning of text on your site. Closer to the top of the page gives words more relevance. Putting your keyword and phrases in H1 header tags are helpful too. Additional things include having your keywords somewhere in your url path for your pages too. These are all just a few of the important factors that are involved with onpage optimization that SEO companies provide.
The other main aspect that SEO companies provide is off page optimization. This is work that is done with regards to link building. Link building is a science in itself. It is also a moving target too as search engine algorithms are constantly changing the parameters of what passes for optimal linking building practices for online businesses.
Some of the important factors for link building are getting links from related businesses and also having the links from those related businesses to use text that have some of the keywords that you would like your site to rank for on the internet search engines. Getting too many links too fast can be very harmful in the eyes of some of the top search engines. It is best to have a professional SEO company handle the off page link building process that is required for your online business.
