Innovative Marketing might in Hawaii right now (back to California any day now) enjoying ourselves, but we've been working, too! IM has been been adding QR codes because the dissemination of smartphones has put a barcode reader in everyone's pocket . As a result, the QR code provides quick and effortless access to the brand's website, bringing people to the advertiser's site immediately, for more targeted information. Although initially used to track parts in vehicle manufacturing, QR Codes are now (as of 2012) used over a much wider range of applications, including commercial tracking, entertainment and transport ticketing, product/loyalty (examples: mobile couponing where a company's discounted and percent discount can be captured using a QR Code decoder which is a mobile app, or storing a company's information. We also are now implementing PURLs, personal URLs. When a customer goes to the Internet and types in his Personal URL he will be taken to a website that is personalized to him. Let us know if you would like to know more.
